Level up your coaching game by learning directly from experienced SOF coaches

Get hands-on practice with a step-by-step process to sharpen your coaching skills, build a scalable, systematic coaching practice and get better client results

The BTE Mentorship will teach you how to apply the principles we use to prepare elite performers for the toughest courses in the world in your coaching practice. 

Over the past twenty years, we've coached, managed training facilities, and created coaching courses for clients from all walks of life. 

Over that time, we've made countless mistakes and seen fads come and go. Through trial and error with thousands of clients, we've learned what principles, systems, and approaches work, their constraints, and what contexts and situations truly work with each. 

This isn’t “someone on the internet said…” BS. This expert-validated, road-tested material successfully prepares operators and other tactical personnel in high-stakes, high-pressure situations where top performance isn’t optional.

In this course, we'll pass along what we've learned and, more importantly, work together to provide you with an adaptable system you can use with your clients, regardless of your coaching situation or clientele.


The BTE Coaching Mentorship will help you:

  • Develop a deeper understanding of the relationship between physical, mental, & emotional performance so you can develop well-rounded, resilient athletes and avoid critical vulnerabilities

  • Create a robust system for assessing and providing guidance to your clients on all aspects of performance so you can understand and account for each client's individual needs and get more consistent results

  • Put all the pieces together by understanding how different aspects of performance affect each other, and how to balance these competing demands so you can create comprehensive, progressive programs that your clients can easily follow

INCLUDED IN THE MENTORSHIP

  • Biweekly Coaching Discussions

    Real talk in real time. You'll get biweekly 60-minute Q&A sessions with the BTE Coaching Team to answer all your questions. We'll kick these off with case-studies to reinforce practical application.

  • Exclusive Resources

    We'll share the exact resources we use to create robust and comprehensive training programs. This is where theory and application converge.

  • Private Community

    Get a ready-made team of people who are as uncompromisingly devoted to life-long learning as you. Course members get exclusive access to a community board to connect with like-minded coaches, ask questions, and receive ongoing feedback.

Course curriculum

  1. 1 - Complexity & Principles

  2. 2 - BTE Performance Model

  3. 3 - Performance Psychology

  4. 4 - Stress & Skill Acquisition

  5. 5 - Emotional Intelligence, Regulation, & Social Factors

  6. 6 - Cognitive Mental Skills

  • 12 Modules
  • 20+ hours of content
  • 20+ coaching resources

EARN 1.9 CEUs

NASM Approved Provider
AFAA Approved Provider
5 star rating

Top Notch

Dan

Like everything that comes from BTE, this course was very well done. Craig and John have thoughtfully created a teachable framework to reliably produce SOF operators, and the course step-by-step described this framework in digestible pieces. The c...

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Like everything that comes from BTE, this course was very well done. Craig and John have thoughtfully created a teachable framework to reliably produce SOF operators, and the course step-by-step described this framework in digestible pieces. The coaching calls were extremely beneficial, and course material very helpful. I have been coaching for 15 years and have experience in SOF coaching, and this course still blew me away.

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5 star rating

100% Worth It

JILLIAN BOSSERDET

When BTE announced the coaching course, I knew immediately I wanted to do it. I’m a Muay Thai / strength coach and a student pursuing a career in the mental health field within the military community. I think over all in any profession, whether t...

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When BTE announced the coaching course, I knew immediately I wanted to do it. I’m a Muay Thai / strength coach and a student pursuing a career in the mental health field within the military community. I think over all in any profession, whether that’s in fighting, fitness, mental health, military, medical, anything, we forget that human beings are a package deal. The mental and physical can’t really be separated. BTE coaches consider the whole person when approaching training. There is no stone unturned. I’ve been training through the app for almost a year and wanted to understand the why/how behind what I was doing so I could apply it to my own coaching and in the future, my career in mental health. The course is so much more than why/how. Online schooling can be challenging, but the BTE coaches built a course that keeps you engaged and wanting to know more. You’re putting together pieces of the human experience puzzle as you go along. A background in exercise science would be helpful, but not necessary. (I have minimal, just a thirst for understanding.) Although geared towards selection, this course isn’t just for coaches working with guys aiming for special operations. BTE drew me in because I wanted to understand how special operators trained and then I became curious and enjoy the challenge myself, but what kept me around was the knowledge attached to training. BTE wants you to understand why you’re doing something and how XYZ will affect you, your training, and your life. The coaching course ensures you’ll be able to do the same with your clients (or within your own life.) On the fence about committing to the course? If the thought crossed your mind, do it. It’s worth more than any of the courses I’ve done in the past, the knowledge I’ve gained is invaluable.

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5 star rating

Exceeded Expectations (by a lot!)

Perry Wallinger

I've purchased dozens of online courses and e-books for training. Building The Elite has a built a course that goes above and beyond all of them. It's apparent from the book, but this course solidified that all 3 BTE coaches are true scholars of t...

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I've purchased dozens of online courses and e-books for training. Building The Elite has a built a course that goes above and beyond all of them. It's apparent from the book, but this course solidified that all 3 BTE coaches are true scholars of training and mindset. The weekly videos are detailed without being full of jargon, and the accompanying handouts have even more information. For me, the weekly live calls were the best part. The calls helped with accountability and offered connection with other students and the BTE coaches. I'm happy I invested in this course and I'd do it all over again.

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5 star rating

Invaluable Resource for Any Serious Coach

Brett Hoppel

I can, without a doubt, say that I am a better coach thanks to the BTE coaching mentorship. They did a fantastic job covering a multitude of meaningful topics while also delving into sufficient depth on each one to make the information actionable....

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I can, without a doubt, say that I am a better coach thanks to the BTE coaching mentorship. They did a fantastic job covering a multitude of meaningful topics while also delving into sufficient depth on each one to make the information actionable. The written and recorded lectures complemented each other well, allowing you to rely on either depending on your preferred learning style. Jonathan, Craig, and Z are great resources whose firsthand experience adds significant value to the course. I look forward to continuing to learn from the team at BTE.

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5 star rating

Structured, informative and actionable

Janell Saville

I respect the work of BTE and jumped at the chance to learn directly from the team. You could immediately tell the amount of care and time they spent putting this course together. The course was organized in a way to build upon previous weeks w...

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I respect the work of BTE and jumped at the chance to learn directly from the team. You could immediately tell the amount of care and time they spent putting this course together. The course was organized in a way to build upon previous weeks with videos to watch and very thorough and detailed guides to download each week. The team made themselves available twice a week to answer questions. I highly recommend this course - you will not regret signing up!

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5 star rating

Building The Elite Coaching Mentorship

Laci Weeks

Participating in the Building The Elite (BTE) coaching mentorship was an incredible experience! As a coach, I was searching for a program that covered every aspect of training—physical, mental, and beyond—and BTE delivered exactly that. The men...

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Participating in the Building The Elite (BTE) coaching mentorship was an incredible experience! As a coach, I was searching for a program that covered every aspect of training—physical, mental, and beyond—and BTE delivered exactly that. The mentorship went into amazing detail, covering the science of training, biomechanics, nutrition, philosophy, and coaching models, just to name a few areas. Each lesson was paired with high-quality videos and detailed outlines and notes, making the content incredibly clear and actionable. I also appreciated the weekly group calls, which provided an opportunity to ask questions and dive deeper into the material. Even if I couldn’t make a call, the recordings ensured I never missed out on the insights shared. BTE provided me with the tools, knowledge, and confidence to better serve my clients. If you’re a coach looking for a comprehensive program that combines science, strategy, and mindset training, I can’t recommend this mentorship enough! - Laci W.

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5 star rating

Outstanding Mentorship

Shawn Steggink

To say this mentorship was worth the investment would be a massive understatement. The team at BtE is world class and transmit their expertise via this course in an effective and enjoyable way. The offline content (videos and handouts) is efficien...

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To say this mentorship was worth the investment would be a massive understatement. The team at BtE is world class and transmit their expertise via this course in an effective and enjoyable way. The offline content (videos and handouts) is efficient and well-structured and the weekly coaching calls are valuable. The team also regularly goes above and beyond with additional calls and other items peppered into the course. It's very clear they care deeply about what they do and about all of the people who engage with them. If you want to up-level your coaching skills and expertise, without spending decades learning it all yourself, then do yourself a favor and take this course.

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Don't miss out

The course begins on June 15th!

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Register today!

Spots will be limited to facilitate an ideal learning environment. Sign up before all slots sell out.

FAQ

  • How long is the course?

    The course is 24 weeks long. After you complete it, you'll retain access to all content, including the mentorship community.

  • How much time will it take?

    You'll want to set aside around two hours per week. Two to three hours for course content (every two weeks) and one hour for the live Q&A hosted every other week.

  • How much interaction is included with coaches?

    Every other week, you'll have a 60-minute live Q&A session to ask questions. You also have unlimited access to the private community, where you can ask questions and receive feedback.

  • How is the course structured?

    You'll get access to a new module every two weeks. Each module contains around 2 hours of video lessons and a handful of complementary resources. At the end of the week, we'll host a live Q&A to answer any and all questions related to the module.

Bonus material

You'll get access to other world-class coaches as part of the BTE Coaching Mentorship.

  • Dr. Krista Scott Dixon

    Ph.D. & BTE's Performance Psych

    Included in the course is a one-hour live discussion with Dr. Krista Scott-Dixon on how she applies therapeutic modalities like Emotion Focused Coaching, Attachment Theory, and many others with a wide range of clients from special operators to clients looking to lose a few pounds.

  • Todd Bumgardner

    Tier 1 Human Performance Coach, M.S. Exercise Science

    Todd is the strength coach for a Tier 1 team as well as a private facility owner where he works with clients from all walks. In his one-hour live discussion he'll discuss the principles that apply in all contexts.

Jonathan Pope

Jonathan has over fifteen years of coaching experience and a BS in Exercise Science. Along with Craig, he co-founded Ethos Colorado Training Center in 2010, where he was the lead coach and oversaw operations for over a decade. When not working, he can be found chasing ski mountaineering objectives all over the world.
Jonathan Pope

Craig Weller

Craig Weller is a former USN SWCC (Special Warfare Combatant Crewman). He is also certified under the Department of State’s Worldwide Personal Protective Service-2, and spent nearly two years on the High-Threat Protection team for the U.S. Ambassador to Baghdad in Iraq. In Special Operations and in subsequent private deployments, Craig held a variety of instructional and diplomatic security roles in locations including Kenya, the Philippines, Central America, South Sudan, and Iraq.
Craig Weller

Miguel Zeran

Miguel Zeran, "Z", is a retired USMC Reconnaissance Marine. In addition to numerous deployments, he spent three years as an instructor at the Reconnaissance Training Company and another three years in South America training Chilean Naval Special Warfare Buzos Tacticos and Comandos. Z is a Certified Strength and Conditioning Specialist (NSCA) who also holds a BS in Health & Wellness, an MS in Kinesiology, and is in his third year of doctoral pursuits in Human and Sport Performance.
Miguel Zeran

Module 1: Complexity & Principles

Understand the big-picture principles that encompass all aspects of performance, coaching, & physiology.

Module 2: The BTE Performance Model

There is no such thing as an "average" person nor an "average" program that works optimally. Learn how to understand an individual's unique profile so that you can give them the most effective path to their goal.

Module 3: Performance Psychology

Build stronger minds in stronger bodies by understanding the landscape of human personality and our minds' role in our performance.

Module 4: Stress & Skill Acquisition

Learn the complex nature of pain and fatigue, the principles of learning and skill development, and how to structure programs using principles of Stress Inoculation Training to enhance performance under stress.

Module 5: Emotional Intelligence, Regulation, & Social Factors

Emotions shape our coaching, communication, decision-making, resilience, leadership, teamwork, and performance—whether we realize it or not. Learn no-BS concepts and protocols for understanding and developing emotional health and intelligence.

Module 6: Mental Skills

Gain a clear understanding of how motivation works and the role it plays (and doesn't play) in the lives of successful athletes and special operators. Learn cognitive tools for managing stress, regulating attention, and staying focused during life's biggest challenges.

“For nearly a decade, Craig and Jon have shaped the way I have trained both current and future Operators. ”

Dr. Kevin Serre, Ph.D.

“I've worked with Jon and Craig for more than 10 years and they two of the very best coaches in the industry. They have a ton of knowledge and experience across the board and they know how to put all the pieces of fitness and performance together. If you have the chance to get coached by either of them, you can count on them giving you everything you need to get to the next level.”

Joel Jamieson, 8 Weeks Out

“You won't find two coaches with more combined training knowledge than Craig and Jon. I've been lucky enough to witness their work firsthand. I've seen their clients successfully complete the selection course for the unit I work with. Their guys enter the Q course healthy and in solid condition. It's a testament to Craig's and Jon's ability to apply what they know to create consistently great outcomes for their clients. They don't just know what to do; they actually do it.”

Todd Bumgardner - Tier 1 Human Performance Coach

Module 7: Energy System Development

A step-by-step walkthrough of the physiology, training methods, and assessment protocols used in energy systems training, as well as special considerations such as heat acclimation and technical considerations for running, rucking, and swimming.

Module 8: Strength Training & Work Capacity

Special operators and hybrid athletes have unique training needs. Learn how to create well-rounded, physically unbreakable performers with effective, comprehensive programs that address all the angles.

Module 9: Recovery

Our ability to adapt and recover determines our training results and how long we can stay in the game. Understand the multi-faceted nature of recovery, how to monitor it, and—most importantly—how to enhance it.

Module 10: Performance Nutrition

In this module, we'll cover key concepts in nutrition coaching, from basic to advanced, as well as supplementation and the coaching principles that help turn knowledge into behavior.

Module 11: Movement & Athleticism

What we do in training only matters as much as how well we do it. Understand the physiology and principles of human movement, how to assess it while accounting for different body types and training histories, and the programming methods that help to improve and retain movement quality under increasing volume and intensity.

Module 12: Long-term Planning & Management

Learn how to structure your coaching practice for reliable results, less stress, and a consistent client experience. Discuss principles for managing setbacks like injuries or major life changes.

Don't miss out

The course begins on June 15th!

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Register today!

Save $300 by paying today, or split payments over 6 months